Ad agencies that offer Brand Strategy Development are a dime a dozen. And what does Brand Strategy Development even mean? Its just a fancy way of saying put your logo on everything and keep your typefaces, color palate and design elements consistent with that. Thats it. These agencies will opine about critical it is to study your brand and make your colors match. Its so 2005. Branding isn't enough anymore. You need positioning.  The point of a positioning is to establish a sole defining characteristic of your brand in the mind of consumers. Branding is easy, as mentioned above. Of course your product or service has to be good.